Primate was exstablished in January 1996 to showcase the techno talent being distributed by Prime Distribution, as well as to promote new emerging techno producers. Primate has 3 sister labels, Primary , Primate 10 inch and Primevil. Together the three labels cover the entire house to techno spectrum. In addition, Primate has a sub label, Primate Endangered Species with APE catalog numbers. The PMTEN catalog numbers are 10" releases on coloured vinyl.