Sideshow began in 2003 with the release of "Sound Of Today" on Simple, evolving into a deep broken percussive sound with lashings of melody. Sideshow's grown alongside the success of his more established alter ego Fink (Ninja Tune), a well respected producer, remixer and DJ. The sound was born of a need to play pure dance music, initially created as the antithesis to the sample heavy, turntablist Ninja culture but drawing on the experience.